BoostifyMedia's Free Instagram Course



1. Introduction to Instagram

  • Overview: Briefly explain what Instagram is and its significance in social media marketing.
  • Objectives: What learners will gain from the course.

2. Setting Up Your Instagram Business Account

  • Creating an Account:
    • Steps to create a new Instagram account.
    • Switching to a business account and why it’s beneficial.
  • Profile Optimization:
    • Choosing a business name and handle.
    • Writing a compelling bio.
    • Adding a profile picture and contact information.

3. Understanding Instagram’s Features

  • Home Feed: Overview of how the feed works.
  • Stories: Introduction to Instagram Stories and their benefits.
  • Reels: What Reels are and how they can be used for engagement.
  • IGTV: Overview of IGTV for longer video content.
  • Explore Page: How to use and leverage the Explore page.

4. Content Planning and Strategy

  • Content Types: Discuss different types of content (photos, videos, Stories, Reels).
  • Content Calendar: How to create a content calendar for consistent posting.
  • Branding: Tips for maintaining a cohesive brand look and feel.

5. Engaging with Your Audience

  • Interactions: How to engage with followers through comments, DMs, and stories.
  • Hashtags: How to use hashtags effectively to reach a wider audience.

6. Key Metrics and Insights

  • Analytics Overview: Introduction to Instagram Insights and what metrics to monitor (engagement, reach, impressions).
  • Adjusting Strategy: How to use insights to refine your content strategy.